Everyone wants to market their business online these days. Why not, right? Your reach is global and that’s a big plus. However, the competition for reader’s attention is exponentially higher for exactly the same reason. Most marketers begin online marketing without training and go broke before they can figure it out. The effect? They’re back to their day job before they even got started. How to proceed? Before there is online marketing there is offline marketing. Just 10 years ago entrepreneurs made their millions marketing offline and one of the best tools they used in this was newspaper marketing. naija news Newspaper marketing remains an extremely great way to market your business! What’s the trick? It’s affordable to learn and your entire competition is online losing their shirts! To begin with, you will be needing some type of computer, and 800 number and/or an internet site to send your prospects.
Choosing A Newspaper, Where To Start – Deciding which newspapers to market in depends somewhat on your allowance and goals. Underneath line is that there are 1000s of newspapers on the market by which to put your ads. Focus on a site like newspapers.com. You need to be searching for pockets of wealth. Wealthy towns in your town, your vacation destination, the “10 fastest growing towns in the U.S.”…you have the idea. If you’re unsure about a location, use a site like zipskinny.com to check out the area’s demographics.
Choosing A Newspaper, Picking The Right One – When narrowing down your set of newspapers, try to find newspapers with a circulation of 20k-200k and don’t pay more than $10-$40 on an ad. You can find too many choices on the market to ever overpay. Unlike online advertising, it is best to call up a newspaper to have specifics on circulation, submission deadlines, rates and special offers. Sales reps will often have the ability to provide you with an offer, especially these days with newspapers suffering financially. Reps may try to have you to purchase additional advertising but you are only interested in the Sunday print version. This is actually the peak readership day. Also, be sure to plan ahead. Ad submission deadlines are normally 2-5 days in advance of the publication date.
How To Maximize Your ROI – Here are a few tips to remember when running newspaper ads. Be mindful of which pond you are fishing from. Say you are running an offer for new associates with a help wanted ad. Make sure that your ad language appears like something you would find in the help wanted section. And, don’t run a help wanted kind of ad available opportunity section. Also, avoid major metropolitan newspapers. Your ad will be among dozens and the fee is prohibitive for most marketers. Next, adhere to Sundays only. You will see deals for additional days in addition to advertising on the website. Sunday can be your big day. Don’t spend part of your allowance on ineffective days. Last, plan ahead. You’ll need 2-5 days lead time taken between the ad deadline and publication. Don’t let Friday come around with no placed your ads for another week. Better yet, buy ads per month or maybe more at a time. There’s often a discount for multiple insertions. If your ad flops, newspapers will generally refund your ad fee.
Writing An Ad That Pulls – When writing your ad, it is best to help keep it simple. Your are just trying to create interest with your ad, not explain your product of business in full. Three to four lines at probably the most with your web address or 800 number. The 800 number should include a quick message and allow the lead to leave their contact information. An 800 number is cheap and easy to set up. Try 800link.com. FYI, some newspapers could be particular about placing ads for business opportunities in their want ads. Using a web address may draw unwanted attention from sales reps when placing your ad. I’d recommend utilizing an 800 number for that reason.
Keeping Score – This is how your gauge your success. Newspaper ads make time to really start pulling. It’s a regular build to success. Experienced marketers understand that the more someone sees their ad, the much more likely they are to check on it out. Other ads come and go but yours will pull because it is there week in and week out. If your ad generates even one lead, leave it there to grow. Your goal is to develop 10-15 regular newspapers to put your ads. Some will flop. Some will rock. But many will be somewhere in between. Drop the losers, add new newspapers and function as the master of offline marketing!